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How to Get on the First Page of Google Without Paying for Ads

By June 25, 2025 No Comments

Since the number one post on desktop is graded A+ by Clearscope, we have a good chance of beating it based on content alone. For the keyword, “SEM marketing agency” HawkSEM ranks top three on Google. Generally, with a higher website authority, you increase your chances of ranking for a competitive keyword. Because all content is different, and so is each audience, the best link building tactic is the one that you invent.

how to rank on google

Understand Your Current Google Rankings

how to rank on google

I really would like to use this tool and it fits my SEO strategy much better than the previous LTP. Can you try going to the competitor analysis tab and checking the keyword competitiveness is working there? Yes, just do an addon domain to your existing hosting account.

how to rank on google

When we refreshed this search three times, it showed different ads each time. There are plenty of ads that are trying to rank for this keyword that won’t even show up here. They were ultimately beat out by these ads, which were given higher ad rank, due to a number of different factors. All of the ads here are “top” ad rank, because they’re showing up at the top of the first search page.

While it’s important to make search engines happy, remember the people using your site. Google cares about how enjoyable it is to use a website, so it gives higher rankings to websites that are simple and easy to navigate. In December 2021, Google confirmed they rolled out a massive local engine update. That Vicinity update became the biggest local search algorithm update in the last five years and heavily shifted the balance of the three core ranking factors.

Does Google Ever Change How It Ranks Websites?

  • Request a free consultation to get started with your SEO strategy.
  • This can also help to improve your bounce rate (and by improve we mean lower, but more about this later).
  • Populating this section also adds content to your profile that can help it to rank for even more relevant searches.
  • I’m SEO Lead at Morningscore and I have been working with SEO for +7 years now.
  • We also know that at any given time one or both of the platforms may choose to change the algorithm and everything above may become null and void.
  • If you have data, stories, or design that no one else has, it makes acquiring links an easier sell to other websites.

For example, “dog toys” gets 40,500 monthly searches and has a keyword difficulty of 81%. Another valuable metric is “Volume,” which is the average number of monthly searches. However, there are many chances to rank organically (for free). Wincher has been a reliable rank tracking tool for me over the past few years.

how to rank on google

Both the minor and bigger changes affect which websites appear at what positions in Google’s SEO Anomaly search result pages. However, the bigger updates usually change rankings more drastically and last for longer. If you happen to lose your rankings throughout a Google update, the SEO process afterward usually consists of recovering them. Such drastic drops generally do not affect websites that are well maintained, but technically no one is safe.

how to rank on google

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