Scan for missing, duplicate, or overly long titles and descriptions. Find pages or links that return (404) errors as broken links frustrate users and hurt SEO. Then, identify oversized assets that slow your page load time, such as images, JavaScript, and CSS files. Last but not least, make sure that canonical URLs are properly implemented to avoid duplicate content issues.
AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies
- It is no wonder that over the last few years, Google has looked to switch to mobile-first indexing.
- Enterprise SEO services utilize highly-skilled labor from various experts, including SEM & SEO strategists, specialists, and web development consultants.
- The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively.
- We’ve covered the topic in detail in this Page Speed Optimization Guide.
If you don’t get a nice listing, as explained above, then this means that there are several issues with your website. The second way is to compare your Google organic traffic for the dates Google released an algorithmic change. You should find out when the penalty was imposed and why your website was penalized.
Optimize user engagement metrics
A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard. It evaluates keyword usage, content quality, and internal linking.
Why is an SEO audit important?
This combination allows search engines to sift through massive amounts of information and bring the most relevant results to your fingertips in seconds. When you conduct an SEO audit, you receive a list of action items you can fix on your site. It’s a great way to help you improve your site’s performance and drive better results for your campaign. With pages that aren’t robust, you’ll want to beef up the content or redirect them to content-rich URLs. To do this, de-index the low-value pages and focus on your high-value pages. When you de-index low-value pages, people can still visit them, but they don’t affect your site’s performance.
The results you get will vary SEO Anomaly based on which option you choose. Goals and budgets are often a factor when it comes to which option a company chooses (using tools or hiring a consultant or agency). People who wish to make a blogging career usually believe that popularity and good writing skills are enough for a success. Next, you need to make sure that your content is popular among readers and other bloggers.
